Abstracts » Business, international

Hunters and gatherers

Article Abstract:

The advertising business can be so competitive that agencies do resort to connections to win new accounts. Agency executives all agree that an excellent reputation and a history of stellar creative works are what really draws clients. In a less-than-ideal world, however, agency executives tap into their personal and professional relationships to snag that account.

Advertising Agencies

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Betty Crocker debuts cookies, spuds

Article Abstract:

General Mills Canada followed its Betty Crocker instant potatoes launch with TV ads and sampling for BC's cookie mix. The company claims the cookies taste like freshly-baked. The campaign is the first from Cossette Communication-Marketing which won the creative account for GM in May. Canada is felt to be an undeveloped market for both products.

Television, Advertising Activity, Geographic, Campaign Launched, Account Activity, Flour Mixes and Dough Manufacturing from Purchased Flour, Out-of-Home Advertising, Cookie Mixes, General Mills Canada Inc., Article, Cossette Communication-Marketing

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