Coke's "i" is on consumers

Article Abstract:

The edgy advertising campaigns used by Coca-Cola Canada to promote it as a global mega-brand are described. The efforts and strategies of Pina Sciarra, company's vice-president of marketing, in making the company successful are discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Executive changes & profiles, Bottled and canned soft drinks, Officials and employees, Soft drink industry, Sciarra, Pina, Coca-Cola Canada

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Barbarians at the gate?

Article Abstract:

Threats posed by management consulting firms to the business of marketing agencies are discussed. Marketing strategies adopted by agencies to face the new market challenges are presented.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Canada, Marketing, Advertising, Management and Public Relations, Methods, Marketing industry, Consulting services, Customer relations

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For those about to rock

Article Abstract:

The offers announced by EMI Music to promote the sales of Nickelback's new album All the Right Season are presented.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Prerecorded records and tapes, United States, Compact disc industry, Compact disk industry, Pop groups, EMI Music, All the Right Season (Musical work)

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Subjects list: Canada, Marketing, Company marketing practices
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