Coloured future for wireless devices

Article Abstract:

The competition among high-technology gadgets, which include cellphones and handheld personal digital assistants (PDAs), have boiled down to who offers the best color palettes. The next wave in product augmentation is smaller sizes and more color. Cybiko has launched a handheld built for teens which is less expensive than adult PDAs with a more dynamic appearance. Bell Mobility, Rogers AT and T Wireless, Palm Canada and Microcell Solutions either have launched or are planning to launch products targeted at young adults.

Author: Young, Lesley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Market information - general

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Wal-Mart enters hot warehouse segment

Article Abstract:

The author examines Wal-Mart Canada's plans to challenge Costco Wholesale Canada for growing warehouse market. Topics include market share, advertising campaigns, and marketing strategy.

Author: Young, Lesley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Strategy & planning, Marketing, All Other Specialty Food Stores, Variety stores, Discount Stores, Planning, Competition (Economics), Advertising campaigns, Strategic aspects, Company business planning, Market domination, Market share, Wal-Mart Canada Corp., Costco Wholesale Canada Ltd.

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The rise of the chief marketing officer

Article Abstract:

A new rung has been added to the corporate ladder, that of chief marketing officer (CMO).The designation is more than simply a seal of appreciation or recognition.

Author: Young, Lesley
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Executive changes & profiles, Company Personnel, Business, Brief Article

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Subjects list: Canada
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