Comparing export marketing channels: developed versus developing countries
Article Abstract:
A qualitative model is used to compare the influence of business relationships on export marketing channels. The potential for an Eritrean manufacturer to enter the footwear markets in Uganda and the Netherlands is used as an example; discussion focuses on resource dependence and transaction cost.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
Netherlands, Foreign trade, Footwear, Except Rubber, Industrialized Countries, Developing Countries, Uganda, Eritrea, Rubber and plastics footwear, International trade, Footwear industry, Industrial nations, Market entry
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
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Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high-technology SMEs
Article Abstract:
Research on small and medium sized enterprises in Canada shows that using a larger number of government export promotion programs improves a firm's export marketing performance. Detailed scenarios on usage and influence are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
Canada, Administration of General Economic Programs, Export Promotion, Economic aspects, Foreign trade promotion, Small and medium sized companies
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, Methods, Comparative analysis, Export marketing, International marketing
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