Increasing response to industrial mail surveys

Article Abstract:

This paper reports the results of two mail survey experiments that were conducted with design engineers. In the first study, engineers were randomly assigned to receive either a standard appeal, a sweepstakes appeal, or a sweepstakes and gift appeal. The second study revealed that including a dollar in the cover letter can vastly increase the response rate to an industrial survey. Suggestions for future researchers are offered. (Reprinted by permission of the publisher.)

Research, Business, Surveys, Business surveys, Surveys (Studies)

---

Comparative Industrial Advertising: The Content and Frequency

Article Abstract:

Industrial marketing employs comparative advertising. A previous study of industrial comparative advertising in business publications is expanded. The nature and frequency of industrial comparative advertising is examined in industrial publications. Implied comparisons are usually employed. Product features are emphasized. The majority of industrial journal advertising is noncomparative.

Advertising, Industrial organization

---

Similar abstracts:

• Abstracts: Balancing product quality, costs, and profits. Consumer media as an information source for industrial products: a study
• Abstracts: Turning heat into light: conflict as a healthy process. Is market orientation affected by the product life cycle?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.