Cosmetic changes
Article Abstract:
French cosmetic product giant Sephora reportedly plans to enter the Canadian market by Dec 31, 2000. Its entrance into Canada's cosmetic product industry will likely change the entire face of Canadian cosmetics retailing permanently. Local retailers are gearing up for Sephora's arrival by increasing marketing efforts, launching new brands and redesigning stores. Sephora's concept has been highly successful. The company offers an exhaustive range of cosmetics and fragrances in a self- serve, open-sell environment, with no one product line getting preference. Its stores are warehouse-sized and offer a top-10 fragrance wall where people can test best-sellers. They also feature exhibits on beauty/beauty products and new displays each month, as well as expert advice.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Blue skies
Article Abstract:
Weather Network's outdoor advertising campaign has helped in the Mississauga, Ontario-based specialty television channel's turnaround. The campaign, which involves transit and billboard advertisements as well as one 30-second television commercial, prompted marketers and advertisers to inquire about advertising opportunities, media outlets ran clips about the advertisements and viewers called the network's hotline with feedback. Also, the campaign won five certificates at the 1999 Marketing Awards.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Cause celeb
Article Abstract:
Eaton's of Canada Ltd used Canadian celebrities in its television spots to take advantage of a growing trend in the fashion retail marketing campaigns. As the title sponsor of the 1999 Juno Awards, the company aired on Mar 7, 1999 two specially made commercials featuring Deborah Cox and Natalie MacMaster. According to John Miller, Eaton's director of strategic marketing initiatives, the advertisements make good sense because they speak to the company's new fashion consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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