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Covering terrorism is costly for U.S. television networks; amid higher ratings, expenses climb and ad revenue shrinks

Article Abstract:

Television ad sales dropped considerably before September 11th, and then dropped even further. Advertisers were allowed to pull out of contracts due to everyone's sense of respect. Some moved those ad dollars to the next calendar year; some waited for the fourth quarter before restarting regularly planned advertising. Consumers who were polled indicated that they understood advertising had to resume; it is part of what helps drive the U.S. economy.

Television Broadcasting, Marketing procedures, Research Findings, Television broadcasting stations, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, TV Networks, Media Financial Data, Finance, Television broadcasting industry, Influence, Statistics, Television advertising, United States economic conditions, Advertising, Marketing industry, Television networks, World Trade Center and Pentagon Attacks, 2001

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Gates Foundation picks leader for new U.S. area

Article Abstract:

Hilary Pennington has been appointed to oversee a new endowment category of the Bill and Melinda Gates Foundation for the United States. The fund is valued at $31.9 billion with an approximately $30 billion donation from philanthropist Warren E. Buffett. The move makes Ms. Pennington one of the most influential endowment leaders of the United States.

Executive changes & profiles, Officials and employees, Donations, Appointments, resignations and dismissals, Charities, Bill and Melinda Gates Foundation, Buffett, Warren E., Organization overview, Pennington, Hilary

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From catwalk to sidewalk

Article Abstract:

The chic and designer styles may be impractical for some to wear, but they create a buzz and grab attention around a brand, which helps to sell other products. The fashion shows serve as a tremendous promotional platform for the industry, attracting celebrities and socialites, and generating large news coverage.

Evaluation, Works, Fashion designers, Fashion shows

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