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Business, international

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Creativity and its implications for advertising development and research techniques

Article Abstract:

The role of advertising is to leave the consumer with a lasting memory of a brand, and the way in which creativity in advertising execution works by involving the consumer in a message, is described. The ability of certain campaigns to generate an advertised presence for a brand is discussed, along with the way in which executions vary greatly. The need for creative and highly impactful advertising, particularly in South American markets, is discussed using collected data.

Advertising Management, Social aspects, Marketing management, South America

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Exhibiting strategy and implementation

Article Abstract:

There has been a reported increase in the number of exhibiting promotions. This is due to fact that exhibiting has been noted for its effectivity as an advertising medium. Exhibitions have the ability to provide immediate promotion of the displayed products. This creates an immediate interest generating impact to consumers. As a result, more companies are utilizing exhibitions for their promotional and advertising needs.

Analysis, Exhibitions

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How do Inter-Continental Hotels go intercontinental?

Article Abstract:

Inter-Continental Hotels Corp. attributes its heavy volume hotel and motel business to its unique marketing and advertising campaigns and techniques. The company seeks to boost its standing among business travelers - their main clientele. Consumer research was used to identify the areas of service that are the most important to customers.

Hotels and motels, Inter-Continental Hotels Group

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