Credibility gap

Article Abstract:

A survey conducted by Leger Marketing to gauge Canadians opinions on television advertisements used by the main parties for the upcoming federal election, found that voters rated the ads as lacking credibility.

Author: Scholz, Dave, Leger, Jean-Marc
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Canada, Surveys, Elections, Political parties

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What they want, when they want it

Article Abstract:

Advertisers and marketers have to develop technologies that will attract Canadians who are exposed to too much advertising and have developed an aversion towards it.

Author: Kelly, Christopher
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
United States, Science & research, Research, Beliefs, opinions and attitudes, Canadians, Aversion, Strategic Counsel for the Canadian Cable Television Association

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Creative eye

Article Abstract:

The television commercials of Coast Mountain Sports, Canadian Liver Foundation, Canadian Breast Cancer Foundation and IKEA are evaluated.

Author: Copithorne, Phil
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sporting and athletic goods, not elsewhere classified, Sporting goods industry, Foundations (Endowments), IKEA Canada L.P.

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Subjects list: Canada, Evaluation, Advertising, Television advertising
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