Cultural differences in brand designs and tagline appeals
Article Abstract:
The effect of national culture on the creation of corporate identity through brand management in South Korea and the United States of America is described.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
South Korea, Management dynamics, Company Identity PR, Economic aspects, International aspects, Product management, Corporate image, Company business management, Culture, Civilization, Author abstract
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2007
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Excitement or sophistication? A preliminary exploration of online brand personality
Article Abstract:
The article examines brand identity strategies adopted by multinational companies in internet marketing.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
Advertising, Advertising Activity, Multinational Corporations, Analysis, Usage, International business enterprises, Internet marketing, Brand identity
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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Some effects of changes in brand management systems: issues and implications
Article Abstract:
This article discusses the trend in brand management towards new organizational paradigms.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
Forecasts and trends, Marketing, Brand name products, Brand names
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Subjects list: United States, Management
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