Cybergrocers get ready for Loblaws

Article Abstract:

Several online grocery retail companies in Canada are launching their own first major advertising campaigns, in anticipation of Loblaws' upcoming test of its online delivery service in Oakville, Ontario. GroceryGateway's new print campaign in January 2000, which featured ads that appeared in the Toronto Star, was responsible for bolstering its registered clientele from 8,000 to 10,000, according to its marketing VP John Mozas. Another retailer, PeachTree Network, is running banner ads on websites such as Sympatico.

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores

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Priceless promotions

Article Abstract:

The global marketing strategies developed by Master Card Canada's marketers to promote its "Priceless Moments' cards brand are discussed. The promotions have proved extremely successful with its customers.

All Other Plastics Product Manufacturing, Personal credit institutions, Plastic Credit Cards, Credit cards, Marketing, Credit and debit card industry, Credit card industry, Company marketing practices, Master Card Priceless Moments (Credit card)

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RU ready 4 IM?

Article Abstract:

The growing trend toward online social networking sites, for advertising, is discussed.

Advertising agencies, Agencies, Targets & Markets, Usage, Company Web site/Web page, Web sites (World Wide Web), Web sites, Target marketing

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