DENMARK: PRINGLES HAS ENTERED CRISP MARKET

Article Abstract:

In August, the American potato crisp brand Pringles, produced by Procter & Gamble, entered the Danish market. The brand was successful from start and reached a 16-18% market share, but the share has now been reduced to 8-9%. Director Fritz Rasmussen at Kims doesn't expect that Pringles will reach Procter & Gamble's target, a 20% market share. The paper writes that Estrella's sales have been somewhat more negatively affected than Kims' by the new competitor.

Marketing procedures, New Products/Services, Snack Foods, Snack Food Manufacturing, Procter & Gamble Co., Estrella AB

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DENMARK: INSTALLATION FIRM BANKRUPT

Article Abstract:

The Danish electrical installation firm Danpro, based in Arhus, has been declared bankrupt. The company has 46 employees. The reason behind the bankruptcy is insufficient financial control, especially concerning two big hospital installation contracts.

Organizational history, Electric Industrial Equipment, Electrical Equipment Manufacturing, Industrial equipment, Electric equipment

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