Denmark: Grundfos aims to grow

Article Abstract:

Grundfos, the Danish pump producer, remains optimistic about the company's growth prospects. According to ceo Niels Due Jensen, Grundfos aims to boost sales as well as capture new market share in 2002. 70% of Grundfos's global turnover is generated by the so-called replacement market i.e. the replacement of worn-out pumps. According to Niels Due Jensen, there are new markets for Grundfos including China, India, Russia and South America, that are not permeated with the pessimism that prevails in the Western World. Jensen is hoping to open a factory in Russia in within the next few years at the same time as the company is looking at prospects in the other new markets. Grundfos's total investments in 2002 are expected to fall short of the 2001 investments of DKr1bn (US$120mn).

Foreign operations

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DENMARK: GRUNDFOS LAUNCHES NEW BRANDING STRATEGY

Article Abstract:

Grundfos, the Danish pump producer, yesterday presented its new Corporate Branding strategy for 200 of its leading sales and marketing co-workers from 60 subsidiaries in 42 countries. The company will spend DKr100mn (US$12.2mn) in the branding project that is expected to boost the company's turnover by 3% Under the new strategy Grundfos's operations will be marketed as a brand and not as single products.

Strategy & planning

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DENMARK: GRUNDFOS TO INVEST IN EDUCATION

Article Abstract:

Grundfos, the Danish pump producer, is to invest DKr 50-60mn (USD 7-8mn) in further education of its employees. A new academy will be estabslished at its headquarters at Bjerringbro . The first stage includes educating 1,100-1,200 of the group's international sales staff. Later on, the aim is to involve all 9,500 employees all around the world in education programmes.

Personnel administration, Brief Article, Grundfos AB

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