Designing an identity

Article Abstract:

Good quality graphic design, if integrated correctly into business systems should increase office efficiency and save money. When graphic design is implemented professionally, it leads to an improvement in corporate identity and should reflect the company's image. When design has been chosen, it is then used as a link between stationery, brochures and advertising, giving customers the impression of an integrated, well ordered company.

Influence, Corporate image, Graphic arts industry

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BDP transforms itself to get in line with Egan

Article Abstract:

BDP of the UK, is undergoing restructuring in line with the Egan report, which calls for organizations to become customer, rather than supply focused. Chairman Richard Saxon believes that the organization will intensify its skills in certain markets, and it has already set up BDP Workspace, which designed the Opel headquarters. The Private Finance Initiative is also a significant factor in the new developments.

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