Digital drivers
Article Abstract:
A round table discussion involving Canadian marketing executives, John Cappella, Joanne De Visser, George Giampuranis, Tara O'Doherty and Sally Parrott, on the internet advertising budgets, is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Advertising expenditures, Marketing executives, Discussion
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Television redefined
Article Abstract:
The content of programs that are broadcasted on television are influenced to a great extent by consumer choices. The impact of this trend on the marketing industry is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Television Broadcasting, Television broadcasting stations, Advertising, Consumer Behavior, Television broadcasting industry, Influence, Television programs, Marketing industry, Consumer behaviour
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Tomorrow's papers
Article Abstract:
The future of newspaper publishing industry is forecasted.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Newspapers, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Newspaper publishing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada, Forecasts and trends, Market trend/market analysis, Industry forecasts
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