Does 'good work' spoil the fun?
Article Abstract:
The days of advertising agencies doing award winning work have come to and end. Today ad agencies speak about doing good work but finally end up with garish and bad advertisements.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Canada, Advertising agencies, Services information, Agencies, Analysis, Services
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Digging deep
Article Abstract:
The efforts of french fry maker McCain to control costs and make fries that appeal to health conscious customers are described.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales, profits & dividends, Marketing procedures, FOOD AND KINDRED PRODUCTS, Health aspects, Food industry, Company sales and earnings, Company earnings/profit, Customer relations, Food and beverage production/distribution software, McCain Foods Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada
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