Drugs 'R' us
Article Abstract:
The marketing strategy of Quebec pharmacy chain Proxim, which wants to concentrate exclusively on being a drugstore instead of being a departmental-cum-drug store, is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Strategy & planning, Marketing procedures, Pharmaceutical preparations, Market Targeting & Approach, Pharmaceutical industry, Marketing, Company marketing practices, Market strategy, Aims and objectives
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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At last, no more torture
Article Abstract:
The methods adopted by the advertising firm Brault and Martineau to improve its image in Quebec are described.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Public affairs, Advertising, Marketing industry, Public opinion
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Management, Quebec, Company business management
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