E-mail marketing in a private world
Article Abstract:
The Personal Information Protection and Electronic Documents Act (PIPEDA) legislates that e-mail marketers must provide an explicit reason to customers for collecting their personal information and asking only relevant information to the identified purpose. Such laws are designed to provide customers with built-in assurances of privacy and to allow them to trust personal information with the respect it deserves.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Information management, Records management, Information accessibility, Email marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Turning regulatory compliance into risk management
Article Abstract:
An analysis on risk management, approaches towards countering risk and legal issues effecting risk, are presented.
Publisher: Kennedy Information, Inc.
Publication Name: Management Consultant International
Subject: Business, international
ISSN: 0956-3253
Year: 2006
United States, Asset & Risk Management, Methods, Risk management
Publication Name: Management Consultant International
Subject: Business, international
ISSN: 0956-3253
Year: 2006
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Subjects list: Laws, regulations and rules, Government regulation
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