EU: EUROPEANS' CONSUMPTION ATTITUDES
Article Abstract:
According to the IPSOS-Sofinco barometer on consumption in Europe, the consumption potential index has risen in Europe with peaks of 27% growth in the Netherlands, and 21% growth in Germany. This increase is most noticeable in those aged 15 to 24 years old. Overall, more than 27% of young people in Europe say that they are saving more than they did a year ago, and 11% more than in November 1999. In France, 30% of those in the 15 to 24 age range say that they are continuing to save, mainly to build a longer term nest egg. Of those surveyed, 38% of young Europeans said that one should create one's own company in order to make one's fortune, and 46% said that money is the main reason for changing one's job. The possibility of career development and more free time trail far behind money in this case. For Europeans aged 15 to 19, 48% say that they would spend money rather than saving it, while 46% would save it.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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Management and performance of international trade fair exhibitors: government stands vs. independent stands
Article Abstract:
An examination of the performance of government supported stands and independent stands in international trade fairs show that independent stands performed better overall based on the standards of the research. Independent stands performance in terms of visitor attraction was greater than the government stands, even if both independent and government stands had the same level of staff training. This improvement in performance is linked with the strategy employed by the independents in mounting their stands as well as the characteristics of the stands themselves.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1998
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Under the pyramid
Article Abstract:
The potential of India for marketing opportunities is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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