Mott's markets a no-hassles Caesar

Article Abstract:

Mott's Canada, a subsidiary of London, UK-based Cadbury Schweppes PLC, introduces the ready-to-drink Caesar. The 5.5%-alocohol drinks are already available at select Liquor Control Board of Ontario outlets. To fasttrack the creation of a market for the pre-mix Caesar, the Mississauga, Ontario- based Mott's is working with advertising agency, Palmer Jarvis DDB, to develop print, outdooor, radio and television advertisements for the alcoholic beverage.

Author: Gardiner, Scott
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Product introduction, Beverage Manufacturing, Alcoholic Beverages, Mott's Canada

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Romeo, Huliet...and Microsoft

Article Abstract:

MacLaren McCann has been selected by Microsoft Canada while Publicis Canada assumes the role of dispossessed suitor.

Author: Gardiner, Scott
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
United States, Prepackaged software, Computer Software, Software Publishers, Use of services, Contracts & orders received, Advertising agencies, Advertising Activity, Account Activity, Software, Publicis Canada, Microsoft Canada Inc., MacLaren McCann

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Subjects list: Canada
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