Educational TV scores big

Article Abstract:

Educational television channels in China are getting larger audience shares than are other television channels and are attracting foreign advertisers, such as the KFC restaurant chain of PepsiCo, and international programmers. Educational channels command 17% of the audience share in the late evening time slot, which is substantial with Shanghai's 13 million population. The popularity of the channels is surmised to come from the desire of Chinese for information and the desire to enter prestigious educational institutions for younger viewers.

Television Broadcasting, Television broadcasting stations, Educational TV, China, Television broadcasting industry, Television advertising, Market share, Public television stations, Educational programs (Mass media), Educational broadcasting, Educational television stations

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Star TV gazes into the future for profits

Article Abstract:

News Corp.'s Star TV had implemented a two-part strategy in 1995 to recover losses for broadcasting English channels across Asia via satellite. It seeks to convert Star into a group of local channels charging viewers' fees and to make Star a channel distributor. Star TV had wrongly assumed that millions of affluent, television-hungry consumers in Asia will view its free channels. This strategy was supposed to attract high-paying advertisers.

Cable Television Systems, Cable Networks, Cable and other pay TV services, Finance, Cable television broadcasting industry, Cable television, Star TV Inc.

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