Eight days a week? Hardly
Article Abstract:
Results of a Viacom study reveal that due to the trend of multitasking, an average individual's day comprises 32.4 hours of activity. Implications of the trend for television marketing are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Surveys, Habit, Habits (Human behavior), Internet marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Babel now!
Article Abstract:
Increasing attention to consumer generated media content like blogs, opinion pieces, experiences etc. by marketers is examined.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing Management, Administration of Marketing, Methods, User generated content
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
J.Charles Guite in retirement
Article Abstract:
This article discusses Justice John Gomery's report on the sponsorship scandals of Chuck Guite.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Legal issues & crime, Legal/Government Regulation, Company legal issue, Cases, Sandals, Liberal Party (Canada), Guite, Chuck
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Editorial, Usage, Canada, Forecasts and trends, Market trend/market analysis
Similar abstracts:
- Abstracts: Midweek beef masterpiece. Easy steak sensation
- Abstracts: EU probes Spain's new fuel subsidy. Beamer to burn heavy fuel
- Abstracts: Standing stones as a Jewish memorial. Complex canopy. The appeal of the children's toy Baco lay in threading flat panels over vertical metal rods jammed into a base
- Abstracts: Finding a silver lining. Where next for CABE? The great Poundbury debacle
- Abstracts: Standing stones as a Jewish memorial. Opportunity of a lifetime
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.