Abstracts » Business, international

Enjoy a java while you wait in line

Article Abstract:

TD Canada Trust has launched a marketing initiative for its customers using a coffee shop template. The bank first tied up with Starbucks Coffee Co and opened an in-store location in Toronto in jul 21, 2000. TD Canada Trust VP in-store banking and co-retailing Marianne Taggio declares that the service supports the company's desire to establish a unique enhancement to the traditional banking experience. She says that new styles of banking including the Internet or over the phone have tended to take the focus away from bank branches.

TD Canada Trust

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Direct video drop lures moviegoers

Article Abstract:

Galaxy Cinemas launched a successful marketing campaign in Jul 7, 2000 to attract consumers to its newly opened movie theaters in Peterborough, Ontario. The campaign, called 'Summer 2000 Preview,' involved the 25,000 videos that were strategically distributed to households in the Peterborough area. The 30-min videos, which was created by Toronto, Ontario-based Cinram New Media Group, contained self-promotional introductoy slides from Galaxy and 12 blockbuster trailers from various motion picture studios.

Movie Theaters ex Drive-In, Motion Picture Theaters (except Drive-Ins), Galaxy Cinemas

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