Exploring the practical effects of country of origin, animosity, and priceuquality issues: two case studies of Taiwan and Acer in China
Article Abstract:
The relationship between country of origin and animosity is examined. Two case studies, Taiwan's country image campaign and Acer's global market entry campaign are presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
Taiwan, Electronic computers, International Affairs, Travel Promotion (Govt), Computer industry, Microcomputer industry, Travel industry, Sales promotions, Acer Inc., Tourism promotion
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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Use of the Internet in International Marketing: A Case Study of Small Computer Software Firms
Article Abstract:
Case studies of six small, exporting, computer software firms are presented. Usage of the Internet in international marketing activities by these companies is analyzed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
Prepackaged software, Usage, Computer software industry, Software industry, Internet, Technology application
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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The impact of E-commerce on entry-mode strategies of service firms: a conceptual framework and research propositions
Article Abstract:
The role played by e-commerce in deciding the market entry mode of service firms is examined.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Service Industries, Methods, Analysis, Electronic commerce, E-commerce, Services industry, Market entry
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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Subjects list: Management, Case studies, Company business management, International marketing, United States
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