Eyes on the prize
Article Abstract:
It is assumed that the introduction of the 'eyes on' currency will lead to a reduction in 'boxcar' numbers which determine how U.S. out-of-home is sold. Despite the anticipated reduction, an additional $7 billion in revenue will be produced due to increased advertiser demand. It is expected that 'eyes on' currency will be made available for more than 200 U.S. markets by 2008.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Three bidders for TO street furniture
Article Abstract:
Advertising firms Astarl Media Outdoor, CBS Outdoor Canada and Clear Channel Outdoor Canada have submitted their bids for acquiring promotional contract for City of Toronto's street furniture program. Complete details in this context are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Here, there and everywhere
Article Abstract:
The author details the extent of out--door advertising, that it seems to be everywhere. He jokingly suggested the rental of space on tombstones perhaps for paying burial expenses.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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