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FRANCE: CHAMPION'S CHARITABLE PROMOTION

Article Abstract:

Champion has launched a humanitarian marketing operation for three associations: Handicap International (opposed to antipersonnel mines), Enfance and Partage (abused children), Federation Francaise des Banques Alimentaires (food banks). Champion will contribute FFr 0.5 for each Champion brand product purchased from 4 November 1998 to 14 November 1998. Every time clients buy Champion products, a Champion Grand Coeur bulletin will be given to them at the checkout stand. The clients may then put the bulletin in the box for the association they wish to support.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998

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FRANCE: BONDUELLE'S TOMATO SOUP

Article Abstract:

Bonduelle has introduced frozen tomato soup. This new product is made with basil and olive oil and comes in frozen 30-gram tablets. The recommended retail price is FFr 16.95 for a one-kilo zip bag.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998

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