FRANCE: FRESH-PACKAGED BREAD IN 1998

Article Abstract:

In 1998, the French fresh-packaged sandwich loaf bread market rose 6.7% in value and 10.4% in volume compared with 1997. The market is driven upwards by the vitality of closed moulded toast segment, up 16.7% in value, and up 13.6% in volume. Sales of soft American bread is booming, up 51.3% in value and up 57.3% in volume, while sales of small standard sizes dropped 8.5% in value and 7.2% in volume. Although the standard soft sandwich bread segment posted a 5.5% rise in value, and a 12.5% rise in volume, while specialities posted a 3.2% drop in value, and a 1.6% rise in volume. The good performance of this market is largely due to the French fad for English-style breakfasts, advertising investments and innovation. Some companies stress health; Harry's has added whole-grain soft bread and Jacquet launched bread with Omega 3 fatty acids ad the beginning of 1998.

Market information - general, Sales & consumption, Bread, Cake & Related Products, Commercial Bakeries, Baked goods

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Assurance & GMS Un bon levier commercial

Article Abstract:

Insurance is an activity which appears to appeal to major retail groups. While for Carrefour insurance is an activity of diversification which represents a new source of turnover, other retailers, such as Ikea, see it as a customer loyalty instrument, or as a product to bring people in, as for D cathlon. Carrefour has is out in front in terms of insurance. It is getting ready to launch new insurance contracts and plans to open eight new insurance areas by the end of 1998. Carrefour also intends to insure 1% of French automobiles by the year 2005. Other retail groups, such as Leclerc, appear to be interested in insurance. Monoprix and Syst me U are carrying out tests.

Comment:

Is getting ready to launch new insurance contracts & plans to open eight new insurance areas by end of 1998

Insurance, Insurance Carriers and Related Activities, Carrefour S.A., Article

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FRANCE: AUCHAN EXTENDS ITS INSURANCE

Article Abstract:

Auchan has extended its insurance, offering its clients individual, automobile, and housing insurance as of May 1999. In addition, Auchan is going to expand its purchase guarantee, legal information service, and accidental death service to all of its clients. Up to now they were provided only to Accord cardholders.

Property & Liability Insurance, Direct Property and Casualty Insurance Carriers, Surety insurance, Auchan S.A., Property and casualty insurance

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