FRANCE: UNION BEURRIERE INTRODUCES ALPAGES
Article Abstract:
L'Union Beurriere has launched Cote Alpages, the first mountain butter. This mountain origin gives the product a regional upmarket positioning. Cote Alpages comes in a butter dish and in a 250 gram rectangular pack. The Union Beurriere makes a turnover of FFr 580mn for a production of 24,000 tonnes.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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FRANCE: GOALS OF THE DISCOUNT V RETAIL CHAIN
Article Abstract:
Discount V wants to strengthen its position in the Lozere and Gard departements. This retail chain has six stores at present in the Gard departement, and is counting on a network of 15 stores by the year 2000, which should enable it to create its own purchasing group.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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