FRANCE: MARKETING-MERCHANDISING IN THE FIELD
Article Abstract:
Retailers are expected to develop their merchandising strategy, now limited to optimising and clarifying the shelves, to an in-store marketing-merchandising approach in order to counter competition from electronic trade. The marketing-merchandising function in the field is two-fold. It enables the retailer to set itself apart from the competition and to develop a relationship with clients. The Wine Fair is a good example of this type of merchandising because it provides an event in stores, and creates a link with the clients, and sets itself apart in terms of the choice of the selection and decorations.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1998
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France: The development of Achatville.com
Article Abstract:
The Achatville.com Internet site has been tested for 18 months at Grenoble, and since September 2001 at Lyon. The purpose of these sites is to enable city-centre shops to sell their products on line. At Lyon, Achatlyon.com has 250 shops and 150 are in the process of signing up. A EUR 300,000 promotional campaign will soon be carried out in order to make the service known to the general public. The National Assembly of the Chambers of Commerce and Industry of France has chosen this system and it is soon to be developed at Saint-Etienne, Valence, and Annecy.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: PURCHASES ON LINE OVER SIX MONTHS
Article Abstract:
According to Mediangles, Internet sales made a turnover of FFr 1.2bn over six months (the last quarter of 1998 and the first quarter of 1999). Buyers belong to the high purchasing power category. Two thirds of those buying on line paid on Internet and 9.9% of the 580,000 Internet users made on-line purchases.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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