FRANCE: THE CHILLED DAIRY DESSERT MARKET

Article Abstract:

According to ACNielsen, the chilled dessert sectors made a turnover of FFr 6.2bn, up 7.5%. Sweet courses enjoyed the sharpest rise, up 31.2% in volume and up 32.8% in value, and they represented 15.1% of the value market share, and 10.5% of the volume market share for chilled dairy products. Competition is stiff between Nestle and Danone on this segment and on liegeoises creams, which rose 4.4% in value for a 16.4% value market share of chilled dairy desserts, but the dropped 1.1% to reach a 20% share of the market. Mousses represent 7.4% of the volume market share, up 7.9%, and 11.6% of the value market share, up 4.7%. This segment of the chilled dairy product market has great vitality, and is attracting new operators such as Bridel, which has launched a line of pastry desserts under the Bridelice brand.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999

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FRANCE: THE CHILLED DESSERT SECTOR

Article Abstract:

According to ACNielsen, in 1999, the chilled dessert sector represented 334,000 tons and FFr 6.5bn (+6.4%) in turnover. On this sector, new products are more and more delicacy products all being good for the diet. On the sweets sector (leading dessert sector, up 14.7% in value), the latest novelty is the egg flan by Charles Gervais. Concerning new products, two other sectors are well fought over. These are the cream topping sector (third sector in the market, up 3.4%) and floating island puddings, dominated by Yoplait followed by Senoble. The dessert sector is also the chance for small manufacturers to establish strong positions in specialities like Coupe Tatin by Senoble or crunchy caramelised milk desserts or cream buns by Rians.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
Rians, Senoble

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FRANCE: REVIEW OF THE DAIRY SNACK MARKET

Article Abstract:

The chilled dairy snack market represents 21.5% of the children's dessert market and is estimated at around FFr 100mn. The companies are stressing the nutritional qualities of products in order to please mothers. They are stressing the health benefits, while they work on the fun aspect of the product in order to please the children. Yoplait's Petits Filous Cubes has launched an original concept with plastic cubes which replace the traditional pots. The children can play with the cubes and collect them.

Publisher: Liaisons et Convergence SA
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000

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Subjects list: France, Dairy products, Yoplait S.A.
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