FRANCE: VIVA FRUIT'S FLAVOUR

Article Abstract:

Candia's Viva Fruit, a line of beverages containing milk and fruit juice, has introduced a new flavour: raspberry. The Viva Fruit line has been elected Flavour of the Year. The brand awareness of this line is growing, due mainly to a high-impact advertising campaign, which will be re-issued in April 2001.

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FRANCE: CANDIA'S CHOCOLATE MILK

Article Abstract:

The Candia brand has introduced Recette de Chocolatier, a chocolate milk which requires no preparation. It is priced at FFr 9 for a 50 cl bottle, and has a 180-day use-by date.

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Subjects list: France
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