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Fast food: company profiles: Burger King/Diageo plc

Article Abstract:

Diageo Plc, which owns the Burger King and Haagen-Daazs chains, was formed from the recent December 1997 merger of Grand Metropolitan and Guinness. The company is the world's biggest food and drinks business, and lists Smirnoff Vodka, Green Giant, Bailey's, Pillsbury and Guinness as some of its top brands. Diageo is largely associated with the spirits business, having brands in the each subsector and an expansive beer portfolio. Its Burger King chain is the world's second biggest hamburger restaurant chain, with 9,400 managed and franchised outlets in 56 countries, 6,902 of which are in the US.

Comment:

Was formed from the recent 12/97 merger of Grand Metropolitan and Guinness and owns the Burger King and Haagen Daazs chain

Europe, Restaurants & Food Service, Food Services and Drinking Places, Eating Places, Burger King Corp., Restaurants, Diageo PLC

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Company profiles: Iberia Lineas Aereas de Espana SA

Article Abstract:

Iberia Lineas Aereas de Espana SA is Spain's leading airline with 66.5% of the domestic market in 1996. The carrier, however, is under heavy pressure from competitors, forcing the company to engage in a price war to recover and maintain its market share. A restructuring program, meanwhile, has led to a turnaround as the company posted a net profit of Ptas3.5 billion in 1996 from a net loss of Ptas44.9 billion in 1995. Drastic changes are in the offing for the company, whose days as a public company may be numbered with a new government with different political persuasions.

Comment:

Is Spain's leading airline with 66.5% of the domestic market in 1996

Scheduled Airlines, Scheduled Air Transportation, Spain, Airlines, Iberia Lineas Aereas de Espana S.A.

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