Parallel Strategies creates PBR arm

Article Abstract:

Advertising firm Parallel Strategies Group of Calgary, Alberta, created a division, called Zero Gravity, that aims to become a true partner of its clients by implementing a compensation package that truly measures its performance. The unit takes 30% to 50% of its compensation in shares, the balance in cash, while the out-of-pocket expenses are shouldered by clients. Zero Gravity targets start-up companies that have just gone or are about to go public. SInce its launching in Jul 2000, the division already has 15 clients.

Parallel Strategies

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Forging into a new digital space: With its new clients including Dell Canada, NASA and AT&T Wireless, Critical Mass is integrating online initiatives into their overall business and working plans

Article Abstract:

Critical mass has shown an accelerated growth in the last 14 months, with several new high profile international clients joining an already long list. With creative designs of the company going beyond the clientEs requirements, the company intends to soon expand its services into various other marketing and communications related areas. Thelton McMillian, president of Critical Mass is optimistic about the future, with expansion being internal and not by way of acquisitions.

Canada, Services information, Planning, Services, Company business planning, Internet marketing

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Southern exposure

Article Abstract:

Expansion in the U.S. is a step towards achieving global competitive edge for Canadian advertising agencies. CanadaEs largest ad specialist agency AdFarm, based in Calgary, has impressive U.S. clients, including Bayer Crop Sciences U.S. and Case New Holland. It also has offices in Fargo, N.D. and Kansas City, Mo., and has been ranked as the number six-ad agency in the U.S. Its CEO Kim McConnell shares the success story of the agency.

Management dynamics, Executive changes & profiles, Management, Officials and employees, Company Profile, Company business management, Rankings, AdFarm

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