France: Metro teams up with grocers
Article Abstract:
In March 2001, three grocers launched the mon-epicier.fr site in association with the wholesaler Metro. The objective was to expand the market radius of each grocer. There are now twenty member grocers (600 expected by the end of 2003) and they all carry 2,600 products in common. These products are available in Metro's 72 French warehouses. Along with these products, wholesalers can have 400 products reserved in their personalised boutiques. With this system, grocers do not have to stock products because they make their purchases from Metro according to orders placed by Internet users. The products are priced 15% to 20% higher than in hypermarkets, and each grocer sets his own delivery charges. The grocers who want to join the network must may an entry fee of EUR 200 and agree to become clients of Metro, to supply delivery service and to not offer private label products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: CATALINA LAUNCHES ECOLISTE.FR
Article Abstract:
Ecoliste.fr from Catalina Marketing is a site proposing reduction vouchers for Match (Cora) supermarkets. Offers are personalised for in each shop and are valid for 6-8 weeks. In order to avoid ruptures in stock and to enable the retailer to communicate directly with its clients, offers are proposed to the internaut according to his post code. The system could soon be offered on the on-line e-commerce site, hourra.com, also a subsidiary of the Cora group. According to Pixibox, another no-line vouchers site, some 4mn reduction vouchers are presently being issued over the Internet and 2mn have been used on-line or in shops.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: ULTRA FRESH AT SYSTEM U
Article Abstract:
While the ultra fresh shelves increase 10% in shops, the number of varieties is growing by 20%. At Systeme U, a maximum number of varieties is fixed each year (400 in 2000) and new products replace old ones. Low fat fruit yoghurts have thus partly replaced standard fruit yoghurts. The ultra fresh shelf at Systeme U is organised by the universe of the consumer; first is childrens products, then delicacies, third is fitness, and the fourth is natural ingredients (yoghurts and natural fromage frais).
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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