France's alcohol ban under threat on several fronts

Article Abstract:

A report by Enterprise et Prevention (E&P) claims that the French alcohol and tobacco advertising ban has failed to reduce alcohol abuse in France. E&P is an association of alcohol advertisers active in France and the report compared data on alcohol abuse prior to and after the introduction of the Loi Evin in 1991. The banning of ringside advertising of tobacco and alcohol is to be reversed at the request of the European Commission.

France, Tobacco industry, Alcohol industry, Advertising law

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Allied Domecq's new global marketing focus

Article Abstract:

UK alcoholic drinks and food retailer, Allied Domecq, has announced a new global marketing stategy, including increased expenditure on core brands. The company has recently restructured its international marketing department and during the first half of 1996, marketing spend rose 10% to $355 million. Core brands which are to be targeted include Beefeater gin, Ballantine's Scotch whiskey, Sauza tequila, and Kahlua liqueur.

Marketing, Alcoholic beverage industry, Allied-Domecq PLC

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Ukrainian ad industry mounts campaign to lift tobacco, alchol ad bans

Article Abstract:

Ukrainian ad agencies and news media organisations are calling on the President Leonid Kuchma to lift the ban on tobacoo advertising. The new advertising law was recently passed by Ukrainian legislators and some organisations believe it violates the code of conduct agreement between the industry and the government.

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