GM's digital driver

Article Abstract:

General Motors Corp. is ahead of its competitors in the automobile industry with regards to cutting-edge digital technology. This is exemplified by its president, Rick Wagoner, who is bent on employing Internet technologies to provide a competitive edge to GM. One example is OnStar, a voice-activated dashboard communications system that allows drivers to access the Internet while driving.

United States, Automobile and Light Duty Motor Vehicle Manufacturing, Motor Vehicles, Nonmanufacturing technology

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Hey marketer, give it up!

Article Abstract:

The responsibility of chief executive officer in improving the brand image is discussed. The marketing strategy to be followed to improve the business success is also presented.

Canada, Management dynamics, Market Targeting & Approach, Analysis, Management, Chief executive officers, Company business management, Market strategy, Brand image

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