GM's digital driver
Article Abstract:
General Motors Corp. is ahead of its competitors in the automobile industry with regards to cutting-edge digital technology. This is exemplified by its president, Rick Wagoner, who is bent on employing Internet technologies to provide a competitive edge to GM. One example is OnStar, a voice-activated dashboard communications system that allows drivers to access the Internet while driving.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Hey marketer, give it up!
Article Abstract:
The responsibility of chief executive officer in improving the brand image is discussed. The marketing strategy to be followed to improve the business success is also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
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