Getting it right
Article Abstract:
A consortium of seven newspaper publishers, called the Sports Media Marketing Group, has been formed to compete better against television networks for the coverage and marketing of the 2010 Olympics. The group will market their 49 daily newspapers, which include the National Post and Toronto Star, as a consortium for the Oylmpics. Details of the group's arrangements and pricing structure are given.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Public affairs, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Alliances, partnerships, Printing & Publishing, Publishing industry, Media coverage, Alliances and partnerships, Winter Olympics, 2010 AD
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Still going strong
Article Abstract:
The receipt of the Marque Awards 2006 by Rapp Collins, a marketing agency based in Toronto, is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Achievements and awards, Marketing industry, 2006 AD
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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Subjects list: Canada
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