Global calculations
Article Abstract:
The success of the Media Relations Ratings Points (MRP) system, a public relations measurement tool introduced by Canadian Public Relations Society, in Canada is discussed. The feasibility of its application on a global level is examined.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Services introduction, New Products/Services, Professional Organizations, Public Affairs, Public Relations Methods, Professional Membership Assns, Usage, International aspects, Measurement, Company service introduction, Service introduction, Public relations, Trade and professional associations, Professional associations, Weights and measures, Measurement units and standards
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Buzzwords reach critical mass
Article Abstract:
Mostly used and effective advertising words are listed basing on a survey conducted by The Creative Group.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Surveys, Advertising campaigns, Advertising slogans
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Frito Lay is sizzling in new ads
Article Abstract:
The new advertising campaigns launched by potato chips giant Frito Lay Canada is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Advertising, Advertising Activity, Potato chips and similar snacks, Snack foods industry, Frito-Lay Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Canada
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