Government ad spends soared in '98
Article Abstract:
Total federal government spending on advertising in Canada reached C$89.1 million in 1998, up by 43% from C$62.2 million in 1997. The growth has been attributed to the reactivation of campaigns such as the anti-smoking ads and the desire of some federal departments to communcate directly with the public. Most provincial government also increased their ad spending such as Ontario which spent C$50.6 million (up by 44%), Quebec with C$39.9 million (+ 18%), British Columbia with C$31.2 million (+26%) and Saskatchewan with C$7.1 million (+45%).
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Show the right stuff
Article Abstract:
The need for marketers to take up cause-related marketing is examined, focusing on ZellerEs promotion campaign using popular Hollywood teenage star, Hilary Duff, for raising funds for KWACC (Kids With a Cause Canada).
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Finding eforever familiesE
Article Abstract:
The public awareness campaign by the Province of New Brunswick, involving the combined efforts of public and private sectors, has achieved its purpose by greatly increasing adoptions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Mass movement: Pope sends a message to China's Catholics. Hold the hardware. The lion tamer
- Abstracts: Better, smarter, stronger. All the right pitches. NHL free agent preview
- Abstracts: Market convergence and advertising standardization in the European Union. The tale of two cultures: attitudes towards affirmative action in the United States and India
- Abstracts: Just an American girl. The lessons of Squidoo. Digital eye