Abstracts

Business, international

Search abstracts:

McDonald's pitches big burger

Article Abstract:

The article discusses the French unit of McDonalds' marketing of a new burger called "Le 280 Grammes," a burger that is twice the size of a Big Mac. The company wants to bring the burger back to France after a countrywide scare last fall about a batch of potentially tainted meat on supermarket shelves. The firm's French beef sales increased roughly 9% in the first quarter, versus a year earlier.

Eating places, Food Services and Drinking Places, Geographic, Restaurant industry, Restaurants, McDonald's Corp., MCD

---

Gucci's business model faces test as its stars quit: without de Sole and Ford, is fashion house capable of changing its stripes?

Article Abstract:

Industry leaders are watching the House of Gucci to see whether the departure of chief executive Domenico de Sole and designer Tom Ford would impact the luxury clothing company's business structure. Ford and de Sole left the firm after a power struggle with Pinault-Printemps-Redoute, Gucci's majority owner.

Strategy & planning, Production management, Executive changes & profiles, APPAREL AND OTHER TEXTILE PRODUCTS, Planning, Officials and employees, Company business planning, Luxuries

---

Gucci launches makeover of its designer strategy: no-name team to succeed fashion celebrity Tom Ford; can the brand alone sell?

Article Abstract:

Pinault Printemps Redoute S.A., the majority owner of Gucci Group NV, has shifted creative control to an as-yet unknown team of designers, banking on the brand's customer loyalty rather than celebrity employees.

Netherlands, Personnel administration, Human resource management, Company personnel management, Gucci Group N.V.

Similar abstracts:

• Abstracts: Britain's Trade Unions Stage a Comeback. After 20 Years of Dwindling Influence and Membership, a New Breed of Unions Sets Out to Recruit
• Abstracts: Business confidence is on the upswing, survey suggests; Global demand for executives rose 2% last year, but in Asia, hiring took a tumble
• Abstracts: Frisky business: Calgary's tabloid's stock is on the rise with the advertisers. Shell driving the EasyPay route
• Abstracts: Thales beats market expectations with 44% surge in operating profit. Air France posts profit but pares growth plans
• Abstracts: Intershop predicts a shortfall in sales, a new operating loss. Intershop shares surge 43% after revenue beats forecasts

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.