Abstracts » Business, international

HBC merges retail loyalty programs

Article Abstract:

The Hudson Bay Co has created a new loyalty program, incorporating sister store Zeller's former Club Z members, to create one of the largest, if not the largest, rewards programs in Canada. Launched in May 2001, the loyalty program's rewards points can be earned at the Hudson Bay family of stores, including the Bay, Zellers, Home Outfitters and hbc.com. The main thrust of the new loyalty initiative is to expand to company's share of Canadian spends.

Retail Store Chains, Chain stores, Hudson's Bay Co.

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Turning the page

Article Abstract:

Custom publishing is gaining users among marketers in Canada and traditional publishers are moving in to this niche market. Custom publishing is primarily a marketing tool with return on investment expectations. Third party advertising lends credibility to custom publications.

Marketing, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Targets & Markets, Publishing industry, Methods, Target marketing

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Banks ads pledge customer care

Article Abstract:

CIBC and TD Canada have launched sweeping campaigns to show that the banks are customer oriented.

Commercial Banks, Commercial Banking, Marketing/Advertising Methods, TD Canada Trust, CIBC Ltd.

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