HK's tourism boost

Article Abstract:

The Hong Kong Tourist Association intends to rejuvenate the tourism industry via a new global marketing campaign. The trade group invested HK$18 million into this effort. Canada will receive HK$300,000 in advertising created by Hong Kong. This may induce more Canadians to visit Hong Kong for practical reasons, stressed Hong Kong Tourist Association director - Canada Aliana Ho. Hong Kong will be espousing a new slogan "We are Hong Kong - City of Life" to indicate the lower travel prices and diversity of the city. Hong Kong is dependent on tourism for much of its foreign exchange earnings. Over 178,000 Canadians travelled through the city in 1997.

Hong Kong, Campaign Launched, Shipments data, Tourist Travel, Slogan, Tourism

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Just trying to be social

Article Abstract:

Bacardi-Martini faced the need to boost its initial 12% or 13% market share in the province of Nova Scotia, Canada, whose Category Development Index is in the upper 300 levels. Research into Nova Scotia's drinking environment have shown that Bacardi-Martini's Bacardi rum product was perceived by consumers in Nova Scotia as slightly less personable and sophisticated, an image that did not suit well for many of the province's blue-collar drinkers. Drinkers in Nova Scotia have also shown a preference for rum brands that are referable in a familiar context and are personable for drinkers.

Market share, Distilleries, Bottled Rum, Rum (Liquor), Bacardi Martini Services, Bacardi

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Auto nuts

Article Abstract:

Seventy-five point nine percent of patrons of Canadian automobile shows are male, stated Enigma Research. These people are of the average age of 25 to 29. Students make up nearly 1/4 of their population. Twenty-nine percent of their population maintain over C$50,000 in personal income. Enigma Research is selling data polled from 2,500 participants of three auto shows through its Auto Show Marketing Reference Manual. The Salon de l'Auto de Quebec indicated that 78.1% of participants are male. Their average age is 25.

Automobiles, Automobile Manufacturing, Industry Market Data, Public affairs

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