Heterogeneity and purchase event feedback in choice models: an empirical analysis with implications for model building

Article Abstract:

An empirical evaluation of the most commonly utilized techniques of incorporating purchase event feedback and heterogeneity in choice models is presented. Each technique was analyzed in terms of forecast accuracy, model fit, estimated market segment stability and estimated marketing mix response variability. The results indicate that preference homogeneity and feedback contribute significantly to forecast accuracy and fit, estimated response parameters vary depending on technique and large segments are more stable in terms of elasticity and preference structures compared to small segments.

Marketing Management NEC, Decision-making, Models, Decision making, Analysis, Marketing management, Marketing research, Market research, Choice (Psychology)

---

The effects of price bundling on consumer evaluations of product offerings

Article Abstract:

The effects of price bundling on consumer evaluations of product offerings are analyzed. A study is presented wherein consumers were offered a particular brand of an automobile and then asked to assessed their satisfaction, probability of recommending and likelihood of buying the same brand in the future. The findings are consistent with mental accounting predictions in a price bundling condition. The implications of the results for marketing policy are discussed.

Research, Pricing, Consumer behavior

---

Similar abstracts:

• Abstracts: Normative models and practical applications of segmentation in business markets. Pricing in foreign markets: pitfalls and opportunities
• Abstracts: The role of landowners in the preparation of statutory local plans. Local plan inquiries
• Abstracts: City frontages overcome set-back. Brunswick plans on hold: alterations scheme under review. Glass structure: private house
• Abstracts: Docklands to return to roots: watchdog calls for people power
• Abstracts: Developing a market orientation: an organizational strategy perspective. An empirical analysis of consumer durable replacement intentions

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.