Hi ho, hi ho, down the data mine we go
Article Abstract:
Traditional advertising on television networks is extremely expensive and not as effective as it once was, due to the huge number of television stations now available. Companies are increasingly turning to niche marketing, targeting customers whose spending habits have been tracked.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Analysis, Economic aspects, Direct marketing, Marketing research, Market research, Consumer behavior, Database marketing
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
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Illusory: optical data storage
Article Abstract:
Holography was originally envisioned as a means of optical data storage, though that usage has been limited because of a lack of quality light sensitive materials. The discovery of a new molecule, DNO, may help in developing those materials.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1996
Research, Optical data processing, Holography
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1996
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