Home away from home
Article Abstract:
Chinese immigrants living habits and consumer behavior in Canada are analyzed. Chinese immigrants value family and familiar brands in purchasing consumer goods.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
China, Immigrants, Consumer Behavior, Analysis, Behavior, Consumer behaviour
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Marketing hall of legends
Article Abstract:
The lifetime achievements of the stalwarts of the marketing industry inducted in the Marketing Hall of Legends are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Achievements and awards, Personalities
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Wunder woman
Article Abstract:
Role of Trish Wheaton, the president of Wunderman Canada, in the growth of the company is detailed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Executive changes & profiles, Management, Officials and employees, Company business management, Wunderman Worldwide, Wheaton, Trish
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Canada, Marketing industry
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