How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure

Article Abstract:

A historical perspective on scale development in marketing is presented to suggest that while RossiterEs C-OAR-SE procedure helps to refocus on the conceptualization of constructs, it could create an important gap by advocating against empirical validation of constructs. It is proposed that multivariate generalizability theory integrates the two competing perspectives by requiring a balanced emphasis on conceptual rigor and empirical validation of constructs.

Market Targeting & Approach, Management, Market strategy

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Decision making using multiple models

Article Abstract:

A study was conducted to analyze a decision model that supports multiple methods in a complementary way to promote input to managers who make classification decisions on a routine basis. Five different classification methods were utilized to characterize the model. Results indicated that the model improves the value of exception report and gives managers additional insights on classification decision making processes.

Management Dynamics NEC, Decision-making, Decision making, Usage, Practice, Multivariate analysis, Executives

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Assessing generalizability of scales used in cross-national research

Article Abstract:

This article uses generality theory to confirm whether scales used in the United States can be applied to other countries.

Science & research, Research and Testing Services, Scientific Research and Development Services, World, Administration of Air and Water Resource and Solid Waste Management Programs, Science, Research & Development, Basic Research, Solid Waste R&D, Research, International aspects, Measurement, Weights and measures, Measurement units and standards

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