How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure
Article Abstract:
A historical perspective on scale development in marketing is presented to suggest that while RossiterEs C-OAR-SE procedure helps to refocus on the conceptualization of constructs, it could create an important gap by advocating against empirical validation of constructs. It is proposed that multivariate generalizability theory integrates the two competing perspectives by requiring a balanced emphasis on conceptual rigor and empirical validation of constructs.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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Decision making using multiple models
Article Abstract:
A study was conducted to analyze a decision model that supports multiple methods in a complementary way to promote input to managers who make classification decisions on a routine basis. Five different classification methods were utilized to characterize the model. Results indicated that the model improves the value of exception report and gives managers additional insights on classification decision making processes.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1999
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Assessing generalizability of scales used in cross-national research
Article Abstract:
This article uses generality theory to confirm whether scales used in the United States can be applied to other countries.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2003
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