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How it works: how Fiji brand got hip to sip

Article Abstract:

Bottled water from an aquifer in Fiji, is benefiting from an effective branding strategy that includes product placement in movies and endorsements from such celebrities as cycling great Lance Armstrong. The company's founder, Canadian financier David Gilmour, formed Fiji Water LLC in the early 1990s, after signing a 99-year lease with the Fiji government to gain rights to a recently discovered natural water source.

Canada, Marketing procedures, Contracts & orders received, Management dynamics, Executive changes & profiles, Advertising, Bottled Water, Bottled Water Manufacturing, Contracts & orders let, Fiji, Management, Officials and employees, Marketing, Contracts, Company sales and earnings, Bottled drinking water, Marketing industry, Contract agreement, Company earnings/profit, Company marketing practices, Company business management, Bottled water industry, Endorsements, Drinking water, Bottled, Armstrong, Lance, Gilmour, David (British rock singer), FIJI Water L.L.C., Creative Entertainment Services Inc.

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CCE is set to buy Herb Coca-Cola for $1.07 billion

Article Abstract:

Coca-Cola Enterprises Inc. (CCE) has signed a letter of intent to purchase Hondo Inc. and Herbco Enterprises Inc. for $1.07 billion (1.2 billion euros). Herbco and Hondo are collectively known as Herb Coca-Cola.

Asset sales & divestitures, Acquisitions & mergers, Mergers, acquisitions and divestments, Herbco Enterprises Inc., Hondo Inc.

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First-quarter loss for CCE will be more than expected

Article Abstract:

Coca-Cola Enterprises Inc. (CCE) is expecting to post a higher-than-expected loss for the 2001 first-quarter. The company is expecting a quarterly loss of 19 and 21 cents per diluted share.

Forecasts, trends, outlooks, Forecasts and trends

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