IBM plans to introduce a tiny hard-disk drive
Article Abstract:
International Business Machines Corp. will present its new matchbook-size hard-disk drive intended primarily for digital cameras and hand-held computers at a photography trade show in Cologne, Germany, in third week of Sept. 1998. The product, called microdrive and considered to be the world's smallest hard-disk drive, weighs 20 grams and holds about 340 megabytes of data. The drive has the capacity for more than 300 high-resolution photos compared with just about 12 for the typical flash-memory cards. The device, which fits a camera's Compact Flash slot, can also work with a standard personal-computer card adapter. The microdrive is expected to be available in the market in mid-1999.
Comment:
Will unveil its new matchbook-size hard-disk drive intended primarily for digital cameras & hand-held computers
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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Microsoft battles pirates and apathy in Europe
Article Abstract:
Microsoft Corp. of Redmond, WA, is challenged by several problems including a US antitrust investigation, pirates from Poland and apathetic reception of its product, as it launches its Windows 98. Microsoft is faced with problems arising from customers' reluctance to change their existing hardware and operating systems with more expensive and new ones. The need to develop 23 different language versions to serve customers in Europe, the potential cloning of Windows 98 when it gets commercialized, the need for 167 different packaging, among others are only manifestations of that reluctance. Analysts predict that the launching will be less grand than Windows 95.
Comment:
Is challenged by problems such a US antitrust investigation, Polish pirates & apathetic reception, as it launches its Windows 98
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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Nike aims to tackle soccer on its Tour de France
Article Abstract:
Beaverton, OR-based Nike Inc. has launched a Tour de Foot campaign focused on the World Cup, designed to capture a larger share of the estimated $5-billion branded world soccer market. The firm is spending more on the world soccer event, well over $40 million, that it has on any single event. Nike, which erected a $7-million theme park in Paris, is visiting nearly 70 French towns under the Tour de Foot campaign, plus ads strategically placed along roads and subway stations leading to World Cup stadiums. Nike's effort appears to be working, climbing to the third spot in the world and second in the US with 20% of the market share.
Comment:
Unveils Tour de Foot campaign focused on World Cup aimed to capture larger share of estimated $5-bil branded world soccer market
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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