In search of the mouse potato
Article Abstract:
Robert Pittman has the challenging position of managing customer service for America Online (AOL). His years in many mass media positions may help him improve the image of the overburdened online service provider. He hopes to convince users to spend their time looking at AOL's own content rather than other internet offerings.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
Management, Marketing, America Online Inc., AOL, Column, Pittman, Robert
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1997
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Portal plays
Article Abstract:
The impact of the acquisition of Lycos by Terra Networks is examined in detail, as is the role of Bertelsmann in the deal.
Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
Mergers, acquisitions and divestments, Lycos Inc., Terra Networks S.A., LCOS
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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Subjects list: Internet service providers
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