Internet supported customer relationship management: a key opportunity for the twenty-first century
Article Abstract:
Internet supported Customer Relationship Management and various Web sites which discuss this application are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
Prepackaged software, Computer software industry, Software industry, Product information, Customer relations
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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Business-to-business e-marketplaces: towards consolidation and collaboration
Article Abstract:
Five Web sites that discuss electronic business-to-business marketplaces are evaluated. Changes in this venue are expected to continue.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
Video Retailing Service, All Other Information Services, Evaluation, Home shopping, Business-to-business market, Business to business market
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Culture and Internet marketing
Article Abstract:
Internet marketing strategies of 60 multinational firms are analyzed. The cultural sensitivity of their Web sites are evaluated.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
On-Line Information Services, Videotex & Teletext, World, Social aspects, Marketing, International business enterprises, Multinational corporations, Web sites (World Wide Web), Web sites
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Technology application, Online services, Internet services, Electronic commerce, E-commerce
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